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BASF

Corporate Culture Application

BASF is the world’s largest chemical company with sales of over $95B. They needed an application that could measure the nuances of their corporate culture to help them provide a superior work environment for their employees and foster innovation. They called Wellshade.

“I think we all were impressed by the level of service and professionalism Wellshade brought to the table.”

Wellshade developed a web-based solution that could be accessed by all BASF employees. The information collected by the application provided the desired insight into their dynamic corporate culture.

“Despite numerous setbacks on our side, [Wellshade] was patient and [their] attention to detail and ability to troubleshoot quickly and effectively were keys to our success.”

 


The Problem

BASF has a very large, dynamic workforce of about 111,000 employees at over 370 sites worldwide. Developing an understanding of their overall corporate culture was important to BASF management. With this information, they could develop action plans and corporate programs to foster innovation and team unity.

Working with a local consulting firm called Smartpack, BASF developed a process that would collect the data they needed and produce the insights they wanted. The trick was how to get this process in front of their employees. They needed a technology solution so they called us.

 

Our Solution

We immediately understood that the required data gathering and reporting tool needed to be a web application. Not just any web application; it needed to support a huge amount of traffic and still be fast and easy to use. We built the tool using Ruby on Rails in order to facilitate our Rapid Development Cycle and used client-side technologies like JQuery and AJAX to ensure the user interface was responsive and easy to use. Throughout the project, we kept the client updated on our progress. “I think we all were impressed by the level of service and professionalism Wellshade brought to the table” said Ruslan Pryadun, BASF’s Project Lead.

We had a few unexpected challenges – there always are with a project of this size – but we completed the project on time and on budget. “Despite numerous setbacks on our side, [Wellshade] was patient and [their] attention to detail and ability to troubleshoot quickly and effectively were keys to our success” said Pryadun.

 


Client Profile

BASF is the world’s leading chemical company. With about 111,000 employees and close to 370 production sites worldwide, they serve customers and partners in almost all countries of the world.

In 2011, BASF posted sales of €73.5 billion and income before special items of approximately €8.4 billion.

They combine economic success, social responsibility and environmental protection. Through science and innovation they enable their customers in almost all industries to meet the current and future needs of society.

Their products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve quality of life.

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